The August 2026 CRM Award officially goes to the Marketing and Business Development Department. This marks an emotional milestone for the team, which has waited 15 years to receive the title of Outstanding CRM Team of the Month.
The award ceremony took place in a joyful atmosphere, with Ms Nguyen Thi Le Thu (Marketing and Business Development Director), Ms Phan Hai Yen (Patient Experience Manager), and Ms Nguyen Tra My (Liaison Office Manager) in attendance to celebrate and encourage the team.

Marketing and Business Development Department
During the award ceremony, Ms Nguyen Thi Le Thu, one of the founders of the CRM programme, shared: “An award may be presented in a single month, but earning that recognition is a journey built on many days of hard work and the collective effort of so many people.”
Behind the scenes of events and interesting stories is the quiet dedication of a close-knit team. Although they do not wear white coats or care for patients at the bedside, the team on the 3rd floor of Building F plays a vital role in bringing FV closer to the community. From curating heartfelt patient stories and issuing press releases to managing communications and fostering our internal culture through programmes such as Staff Loyalty, the Year-End Party and the upcoming FV Run, every publication and campaign reflects the team’s thoroughness, professionalism and attention to detail.
This sense of responsibility goes beyond the content and campaigns they create. It is also reflected in the team’s working environment. If you have visited the Marketing office recently, you may have noticed its completely new look. After three months of personally rearranging and refreshing the space, the team has given the office a fresh sense of energy, while maintaining the neatness, dynamism and high standards that reflect the core spirit of CRM.
Once again, congratulations to the Marketing and Business Development Department! We wish the entire team continued dedication, positive energy and meticulous attention to detail as we work together to create more meaningful stories and spread the human values that make FV feel like home.
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