Request for Proposal (RFP) Tender on Marketing and Communication Services for FV Hospital (Jul 2026 – Jun 2027)

1. Introduction

FV Hospital invites qualified marketing and communication agencies to submit proposals for the development and execution of an annual integrated marketing and communication (IMC) campaign from July 2026 to June 2027

The selected agency will support FV Hospital in planning, executing, and optimising marketing and communication initiatives to achieve brand awareness, patient inquiries acquisition, and business growth objectives.

2. About FV Hospital

FV Hospital is a leading international-standard healthcare provider operating in Ho Chi Minh City’s new urban development – Phu My Hung area, Saigon South.

As the first JCI accredited hospital in South Vietnam, FV Hospital is known for its international standard of care, commitment to clinical quality and patient-centric service.

With over 1,500 service staff, including 230 Vietnamese and expatriate doctors, FV provides care across more than 45 medical and surgical specialties at its 220-bed hub hospital.

In 2022, FV acquired ACC, the leading Chiropractic Centre in Vietnam, with 2 clinics in Ho Chi Minh City and one in Hanoi.

In January 2024, FV Hospital became a member of Thomson Medical Group (TMG).

3. Estimated contract value, Scope of Work and Objectives of the Tender

The estimated contract value is 52 Billion Vietnamese Dong (Equivalent to US$ 2Million) excluding VAT.

The contract period will be 12 months, starting from 01 July 2026

The selected agency will be responsible for the following services:

• Marketing Strategy
• Campaign Development
• Digital Marketing
• Content & Creative Production
• Media Planning & Buying
• Reporting & Analytics

The purpose of this tender is to appoint a marketing agency/partner to:

• Develop annual marketing strategy
• Plan and execute integrated marketing campaigns
• Build and maintain strong relationships with key media partners
• Increase brand awareness, patient inquiries and conversions
• Optimise digital marketing performance
• Ensure consistent brand communication

4. Evaluation Criteria

Proposals will be evaluated based on the criteria below.

• Strategic approach
• Creative capability
• Execution excellence capacity
• KPI measurement and tracking
• Total cost, unit cost, budget allocation and optimisation
• Company’s credibility and experience

Note: The criteria may be revised if necessary.

5. Tentative Tender Timeline

6. Submission Instructions

The agencies are required to respond to FV Hospital via email with the following information:

Language: English

Email: Tender-MKT@fvhospital.com

Subject: [Agency name] – Expression of Interest – FVH Marketing and Communication Tender

Requirement documents:

• A confirmation letter to participate in the tender
• The Company profile, must have:
  • Agency background
  • Key personnel/ team introduction
  • List of key clients
  • Number of staff
  • Relevant Experience (including Case studies, Past campaign results, Client references)
• Certified Certificate of incorporation/Investment certificate/Business registration certificate (01 Certified scan file)
• Mutual Confidentiality Agreement (Non-Disclosure Agreement – NDA) (01 signed and stamped copy). It is mandatory for interested vendors to submit and endorse a signed Non-Disclosure Agreement (NDA) as attached (under Attachment) before actual tender documents is distributed
• Conflict of Interest Declaration (01 original copy with stamp): Please complete and endorse the attached Conflict of Interest Declaration.

Deadline: 25th Mar 2026

Note:

• Late submissions may not be considered.
• Documents should be submitted in pdf format.

7. Contact for Clarifications

For any inquiries regarding this tender, please contact:

• Name: Ms Hai Yen
• Title: Personal Assistant to Marketing and Business Development Director
• Email: Tender-MKT@fvhospital.com
  Phone: (+84) 944 055 156

8. Other Terms & Conditions

• All submitted documents will be treated as confidential.
• Participation in this tender does not guarantee contract award.
• The FV Hospital reserves the right to shortlist agencies, and to accept or reject any proposal. Under all circumstances, the decision of FV Hospital shall be final and binding.

9. Attachment

• Template of Mutual Confidentiality Agreement (NDA)
• Template of Conflict of Interest Declaration